Mallu Navigators | Merchant Navy Coaching Platform

The Brief

Mallu Navigators trains aspiring seafarers for DNS sponsorship, BSc Nautical Science, and BTech Marine Engineering pathways. They needed a professional multi-page site that could handle a growing student base, showcase real placement results to build trust, and convert visitors into inquiries without needing a developer for every content update.

Overview

A production Next.js website featuring a headless CMS, custom interactive student eligibility calculators, and an end-to-end conversion funnel driving direct WhatsApp student inquiries.

How it works

• 1.Content (blog posts, results, testimonials, mentor profiles) is managed through a headless CMS, so the client can update the site without touching code.
• 2.Custom-built eligibility tools (PCM % calculator, age calculator, BMI calculator, sponsorship eligibility checker) let prospective students self-qualify before ever contacting the client.
• 3.A results gallery groups student placements by shipping company, building social proof visually rather than just through text.
• 4.A lead capture contact form with course selection routes inquiries directly to the client.
• 5.A WhatsApp deep link and QR code give visitors a low-friction way to start a conversation immediately.
• 6.The site is fully SEO-optimized for local search terms around DNS sponsorship training in Kerala.

Key features

• •Multi-page architecture (Home, About, Courses, Tools, Results, Blog, Updates, Contact) with full multi-page navigation
• •CMS-backed content pipeline so the client can self-manage updates
• •4 custom interactive calculator/eligibility tools built from scratch
• •Results gallery + testimonial system for social proof
• •Lead capture form + WhatsApp deep-link conversion path
• •Full on-page SEO: structured metadata, OG tags, local keyword targeting

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